Meet the people behind Flow Lapland
We are Laura, Antti, and Aatu. Three seasoned globetrotters and the founders of Flow Lapland. Our team is built on a foundation of lifelong friendship, family, and a shared love for the great outdoors.
Childhood friends Antti and Aatu have tackled major wilderness trails across America together. Laura’s background includes extensive international experience spanning Canada, the US, and Tanzania, alongside traveling the world with her partner, Antti.
Antti Arvola CEO
Hey there! I’m Antti.
Huge fan of traveling, nature, and the wild beauty of Lapland.
My favorite moments are the ones where time stands still like waiting hours in the quiet, and suddenly BOOM! Northern lights light up the sky or maybe catch that big fish you have been fishing for days!
Having worked in tourism for years, I’m super excited to make these authentic moments and experiences for our guests. I will show you Lapland as I see it, exceptional, inspirational and thrilling.
Laura Arvola COO
Hi i am Laura!
My background combines a degree in teaching, international studies in nature pedagogy, and over three years running short-term rentals in Rovaniemi.
At Flow Lapland, we pioneer regenerative, human centered tourism combining premium accommodation with personalized Arctic adventures that respect our local nature and community.
Aatu Murtomäki Head Guide
My name is Aatu, and the Finnish wilderness has been my home for as long as I can remember. Nature shaped who I am, but my greatest passion has always been people, sharing a mutual love for the outdoors and bonding over unforgettable adventures. Capturing these moments through my camera is a true calling for me.
My journey really began as a young boy on my very first hiking trip in Lapland with Antti. Standing in that vast landscape utterly spellbound, I fell deeply in love with the North. Nature stirred something profound within my soul that day, setting a fire in my heart that still burns today.
Experience in tourism and hospitality
In addition to our international travel and living experience, we possess deep, hands-on expertise in the tourism industry. Laura and Antti bring years of experience in Lapland’s tourism sector as entrepreneurs in the hospitality and accommodation industry, ensuring top-tier hospitality is second nature to us.
Meanwhile, Aatu has several years of solid work experience in various program and activity services, guaranteeing that our excursions are safe, unforgettable, and expertly crafted.
Explore Lapland with local guides
This rich combination of skills shapes us into true professionals in experiential tourism. With our team of local guides, Rovaniemi’s wilderness becomes accessible, safe, and deeply personal. We understand a traveler’s needs, expectations, and safety requirements inside out. When you choose Flow Lapland, you don’t just get a guide—you get experienced travel companions who ensure you experience the absolute best of Lapland with genuine expertise and heart.
Why choose Flow Lapland?
Easier to choose
Local feeling
Trusted experiences
Authentic, not over-polished
Plan your visit to Rovaniemi
Explore local experiences or find a place to stay through our partner, Hosted by Hoisko. Choose what suits your trip below.
